IOP: The Packaging Society
Institute of Materials, Minerals & Mining
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Grantham
NG31 7BZ
UK
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Articles by The Packaging Society
Packaging Certification and Standards
- Knowledge is the Hidden Advantage for Packaging Professionals »
John Webb-Jenkins
Packaging has the potential to transform sales and revitalise a business. Apart from its primary functions of protection and promotion, well specified packaging can seriously make a difference to turnover, offer perceived added value, create customer loyalty and - that holy grail for manufacturers - reduce costs.