SubscribeEckes-Granini has the right twist combiSwift now also on “hohes C” carton packs
Eckes-Granini Germany, the leading brand manufacturer of fruit based drinks, launched its "hohes C" premium juice with combiSwift screw cap in the German market. Available in eight different flavours, the 1.5 litre family packs of "hohes C" will be particularly easy to open thanks to the new combiSwift screw cap from SIG Combibloc.
When first opening the carton pack, the cutting ring easily cuts through the extremely thin layers of aluminium and polyethylene. The carton layer is pre-perforated, so that the cutting ring opens the carton pack with particular ease. "The new screw cap is designed for all-around ease of use. Opening the carton pack couldn't be easier. The clean pouring hole provides for easy pouring of our juices.
And once resealed, the products are safely protected again," explains Mario Dechent, Head of Central Research at Eckes-Granini. "To us as a brand manufacturer, the new screw cap also means logistic advantages. combiSwift is extremely flat, so that the products require only a minimum of space when stacked. This is truly a perfect performance in terms of technology, efficiency and convenience."
Right: “The perfect twist“ – Eckes-Granini Germany, the leading brand manufacturer of fruit based drinks, will launch the “hohes C” premium juice with combiSwift screw cap in the German market. Available in eight different tastes, the 1.5 litre family packs of “hohes C” are particularly easy to open thanks to the new combiSwift screw cap from SIG Combibloc.
All this is reason enough for Eckes-Granini to support the introduction of combiSwift with a prize competition. A sticker on the new "hohes C" carton packs with combiSwift cap informs consumers of the new, easy-to-open screw cap. At www.hohes-C.de, consumers can participate in the competition and win one of 22 stylish mobile phones with twist display, in keeping with the theme.
For over 45 years, "hohes C" fruit juices, which are guaranteed to be free from sugar and preservatives, have been among the most popular premium juices in Europe, including Germany, where per-capita consumption is the highest in the world. Every German drinks approximately 40 litres of juice each year. So it's high time for the convenient easy-to-open combiSwift screw cap on the 1.5 l combiblocMagnum carton packs.
June 2006
Eckes-Granini
Eckes-Granini Germany, the largest company of the Eckes-Granini Group, generated sales of EUR 252 million in 2005, which represents 35 percent of the Group's total sales of EUR 718 million.