By Harry Skidmore, Chief Executive, Easibind International, Easibind International LTD
SubscribeEasibind International offer a range of high performance graphic polymers, latest print technologies and creative packaging designs.
Successful innovation is about creating value. This can be done either by improving existing goods, processes or services (incremental innovation) or by radical innovation-developing goods, processes or services which have not existed before.
Successful Innovation
To be successful, innovation must:
- Challenge the Status Quo.
- Understand consumer needs.
- Develop imaginative solutions.
- Passionately drive ideas to a successful conclusion.
Easibind has a desire to introduce alternative polymer based materials, to use design to differentiate packaging solutions and to improve the perceived value for all shareholders in the value chain..
Packaging Wraps
Hanging wraps and carry wraps are now well established options from Easibind and its design team. Packaging Wraps offer a sensitive, delicate, minimalist choice, with powerful graphics acting as the main companion to the product itself.
Slimster Strong Box
The basic packaging carton has to be challenged. As a disposable, throwaway item this certainly has its place. However when retention of the packaging as a reusable item is needed Easibind has developed the Slimster Strong Box. This design is beneficial for packaging heavier products and for retaining the package as a storage container. The heavy load bearing base of this self assembly design will carry over 100 times its own weight without failing. Reusable packaging design is thus not only challenging the status quo, but also providing imaginative and novel solutions.
Sleeve Packaging
This option makes full use of existing packaging such as vacuum formed trays, blow moulded carriers and foam inserts, which are traditionally difficult or expensive to overprint. By using a combination of opaque or translucent materials the sleeve designs are versatile, cost efficient, and extremely effective to display, when using good quality graphics.
This theme can be extended into merchandising kits, point of sale and display plus promotional packaging - all benefiting from the innovative, non-tear, waterproof, lightweight, high performance polymer graphic material which Easibind is so enthusiastic about.
Design Team
Easibind design team can transform creative ideas to workable conclusions with fully printed prototypes. Projects can be undertaken on a "free design" basis, with the client simply providing a wish list and guidelines prices. This ensures that designs are completed within budget and they provide the perceived value.
Partnership
Working in partnership with creative and graphic design agencies Easibind offers the ideal solution - a blend of innovative design and high quality graphic, modern materials, effective print technologies and extensive finishing processes. This all means cost effective performance driven results, to everyone's benefit.
The company are leaders in environment best practice and has gained ISO 14001 EC EMAS accreditation; these values can be incorporated into projects without reducing quality or increasing cost. It does not cost the earth to produce modern packaging solutions which excite, stimulate and enhance sales.
Consumer Requirements
By understanding consumer needs, innovation can develop imaginative solutions.
There is surely no better way to create a fresh approach to packaging design than to innovate and stimulate the consumer all at the same time. Easibind can do this with passion, flair and commitment. For further information please contact:
Press Enquiries
Neil Farmer
Neil Farmer Associates
14 Parsons Hill
Oldbury
West Midlands B68 9BX
Tel: 0121 552 6511
Fax: 0121 544 1959
Email: neil@farmer182.fsworld.co.uk
Business Enquiries
Natalie Pritchard
Business Development Manager
Easibind International Limited
Tel: 01773 761341