By Harry Skidmore, Chief Executive, Easibind International, Easibind International LTD
SubscribeEasibind International enjoyed a very successful Packaging Innovations Show, at the NEC, Birmingham March 8 – 9.
Their highly attractive stand, No. 487, drew a large number of visitors, all keen to learn more about Easibind's skills and expertise in packaging, print, design and innovation.
Innovations at the show included the patented Slimster Strong Boxes, a Showcase Merchandise Presenter, several POS displays, numerous Pillow Packs, Kent Hairbrush Wraps and a variety of innovative options.
With a theme of "Touch, Sense......Think EB" customers were encouraged to touch the materials which Easibind were displaying, and sense what they could achieve, then think Easibind!
This strapline was integrated into Easibind's Swatch Packs, which were essentially the company's virtual brochure.
Easibind built their own stand, illustrating their design capabilities in a multitude of shapes. The cylindrical shapes also allowed the company to demonstrate its new locking mechanism.
The stand colours of orange and silver were a symbol of creativity, stimulating mental energy.
A fun part of the stand were the Easibind skirts, in polypropylene, worn by the female members of the Easibind team. These attractive designs were a futuristic element of the company's innovative thinking.
David Jackson Easibind's Chief Designer gave talks at 2 of the Learn Shops during the show. David's highly informative presentations were entitled "Building Confidence in Creative Design and Innovations;" and were well received.
Harry Skidmore, Easibind's Chief Executive was bullish about the success of the show. He said:
"Packaging Innovation is a friendly exhibition. The visitors at our stand were excited about the advantages of the one-stop shop which Easibind provides. The innovative materials which were on display were well received. Our team of designers were on the stand and were able to talk direct to customers, a great benefit.
Our visitors were impressed with our new print technologies which are on offer for prototyping and market testing".
Easibind had an exciting Packaging Innovations Show and the company are currently following up all sales leads in a proactive and enthusiastic way.
Press Enquiries
Neil Farmer
Neil Farmer Associates
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Email: neil@farmer182.fsworld.co.uk
Business Enquiries
Natalie Pritchard
Business Development Manager
Easibind International Limited
Tel: 01773 761341