SubscribeConsumers want authentic products. They like to look before they buy. This is why the use of clear packaging is on the increase throughout Europe.
With the retailers and brand owners offering more products, it becomes increasingly difficult for consumers to make that purchasing decision. Consumers want to see the quality of the meat or the convenience food without having to peep through a small hole in a sleeve or label. This consumer need is driving the trend towards transparent trays.
A clear tray signals honesty and integrity. This signal is meeting the need of critical consumers who want to know exactly what they are buying before spending their money.
Færch Plast has developed an improved clarity polypropylene to help packers meet consumer's needs. As an added bonus the new quality also gives an improved uniformity to the packaging, increasing its reliability and stability in the packing process.
Microwaveable Meal Packaging
Today Polypropylene is the preferred choice in the meat sector, as the move to MAP continues in ever-increasing numbers. For convenience foods, PP is the best choice for microwave only meals.
The new, improved clarity will be introduced first for trays used mainly with "steamer" type convenience foods. Producers of these products will benefit from the new improved clarity immediately. Due to the excellent preservation of nutrition, flavour, and texture, the market for "steamer" type convenience foods is growing aggressively in Europe. With Faerch's improved clarity Polypropylene, consumers can assess the quality of the convenience food better and help in that important sales growth.
Transparent PP Trays
Mr Jens Bornstein, Managing Director of Færch Plast, knows the kind of PP products made by our competitors. This is the first time that the market sees a PP that is close to offering glass clarity "We have developed a material that is better than the transparency offered by our competitors. Our new PP fulfils consumer requirements and increases operational reliability. It could not be better,"
The new packaging is already being introduced to existing customers "We expect all our transparent PP trays to switch to the new material within a year, but if the need arises, we may of course prioritise and speed up the process", - JB.
For further information contact: Færch Plast | Team leader Marketing Pernille Moulvad | tel. +45 99 10 10 10 | phm@faerchplast.dk.