SubscribeHP Scitex Flatbed Technology Converts Vipack to Business Leader
HP today announced that Vipack, a digital printing company and converter based in Verona, Italy, has installed an HP Scitex FB6700 digital flatbed press in order to break into new markets.
Vipack is a part of the Articolor Group, founded and owned by Renzo Mischiatti. Vipack was set up to provide a service to agencies and other printers that need to design and print a wide range of applications from exhibition graphics, point-of-sale and point-of-purchase displays and window graphics, to street and construction signage.
HP Scitex FB6700 Flatbed Press
The HP Scitex FB6700 is a fully automated, high-productivity and high-quality flatbed press that prints directly onto rigid sheets up to 160 x 320 cm. This level of automation is essential for Vipack as it affords its four employees the freedom to work on other important tasks. The press operates in conjunction with Vipack's Kongsberg DCM cutting table.
The HP Scitex FB6700 uses environmentally responsible1 water-based WB300 Supreme Inks (CMYK LC, LM) that are UV fast for up to two years2 and are safe to use alongside foodstuffs. This is key to Vipack as it aims to expand into markets such as the food industry, as well as the refurbishing, building and shipbuilding industries, where fire retardant materials are required as are, above all else, odourless, bright prints.
"The quality we are able to achieve with the HP Scitex FB6700 press is unbeatable - it is as close as we can get to offset with digital," said Giorgio Mischiatti, Vipack president. "The results we can achieve have helped us win business with agencies that are interested in the creative possibilities that the wide range of materials - such as foam board, corrugated and foam pvc, which the machine can image - will bring their campaigns."
Digital Converting Service with Flatbed Printer and DCM Cutter
Due to the efficient digital workflow and throughput of the press, Vipack's clients can supply digital files and receive the first trial sample the following day. This is mainly thanks to the press's ability to prints up to 29 full-size sheets at 160 x 320 cm per hour when running at top speeds of 150 sqm/hr. In addition, the press's flexible workflow allows clients to easily make last minute changes to the design of a product minutes before it is printed.
Vipack can now offer clients the ability to make changes to products, such as unit size and colours, instantly. Meanwhile, a run length of up to 200 display kits can now be produced in as few as three days, against the usual 13-day turnaround time traditional production required.
"The HP Scitex FB6700 allows us to turn jobs around faster than we could ever have imagined, and being able to keep the entire process in-house, through practical features such as printing on a pre-laminated board and using our Kongsberg DCM cutter, has meant that productivity as well as profitability is up," said Mischiatti.
As part of Vipack's plans to double the size of its plant in the coming yearthe company is planning to install another HP FB6700 and Kongsberg DCM cutter to maximise productivity and meet the growing demand for its digital converting service.
About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com
Verona, Italy, 19 October 2007
1 HP's family of water-based pigmented inks hold the "Standards Institution of Israel's" Green Label, in addition to the German "Fraunhofer Institut fur Verfahrenstechnik und Verpackung" (Institute for Process Engineering and Packaging) for compliance with food regulatory assessment requirements in Europe (EU-Directive 97/48/EC) and in the USA (FDA).
The Green Label, equivalent to the "Blue Angel" in Germany and the "Green Seal" in the USA, is intended to promote products providing a particularly strong environmental commitment and to distinguish them from conventional products.
2 According to Standard ASTM-D2565-99