SubscribeFor some time ambient products have been packed in glass or cans. This severely restricts brand differentiation. Now, new plastic packaging offers a hard-pressed market new design flexibility and functionality.
The ambient market has been under price pressure for many years, and there has been minimal possibility for differentiation due to the high investments needed by both packaging and food packer if a new shape was to be introduced. Faerch Plast in Denmark has developed a new solution, which provides new opportunities for design and functionality. Instead of traditional glass or cans, food producers are now able to tailor packaging to fit the product like a glove and make it stand out from the competition.
Faerch Plast has made a series of new designs in combination with the launch of the new packaging concept. A tray for corn, which in its organic shape is so attractive that it easily makes the transition from microwave to table, and a tray that has a built in strainer. Ideal for diced beetroot, corn, peas and all those other small food elements. Or what about portion-packs? A smart idea with a promising future, especially with the growing number of single person households.
AMPET® - withstands sterilisation in standard retorts and autoclaves. Larsen Danish Seafood has already adopted the solution. It won the "Best Seafood Product Line" at the European Seafood Exhibition for their portions-packed marinated Mackerel Fillets.
Corn in a new, organic packaging design, which looks good on the table.
Jens Bornstein, Managing Director of Faerch Plast has high expectation of AMPET®. "It is a unique possibility for food producers to differentiate their products and at the same time save a considerable amount in packaging cost compared to traditional ambient sector packaging."
The new AMPET® solution also eliminates the age-old debate of whether cans taint the product. The migration from AMPET® is minimal which makes it ideal for delicate foods as well as more robust flavoured ones. Unlike cans, AMPET® is also suitable for storing in a refrigerator after opening.
AMPET® will be an interesting innovation to follow in years to come. The first customers have already taken the plunge and are reaping the benefits.
Environmentally friendly
In recent years the major retailers in Europe have set concrete goals for reducing their environmental impact. Weight reduction, lower carbon footprint, lower road miles; AMPET® meets all these demands and take-up much less space in storage. "As I see it the environment, the consumer, and the producer gain from this new concept" states Jens Bornstein. AMPET® is based on a PET mono-material, which can be recycled or incinerated.
AMPET® takes up much less space than traditional packaging. Here are 80 pieces of old and new!
New aesthetic design with strainer, which removes the juice from e.g. beetroot, corn etc. Left over food can remain in the pack and be stored in the refrigerator for next time.