Creative packaging provides an important contribution for retailers who are seeking value solutions that offer innovation and design, to achieve differentiation at the point of purchase.

Beauty and Fashion suppliers such as Easibind are responding to these requirements by using modern polymer materials and innovative designs to achieve results that provide a value for money proposition for all key stakeholders.

Innovative Solutions For KMS

Praxis is a creative design company that worked in partnership with Easibind to provide an innovative solution for KMS, a leading American Beauty and Haircare Brand. They wanted to achieve a high impact launch pack for a product range update.

The pack was a 3 stage launch, starting with small 'teaser' packs sent out to salons, followed by a larger pack to contain full size product samples and a premium sales presenter to work as a desktop presentation for products and visuals - each to fit the premium style of KMS through design and print.

One of the essential requirements was to provide a complete solution with a finished packaging range including full graphics that demonstrated the creative proposition. This could then be extended to pre-production runs for test marketing and field testing.

Personalised Sleeves

Segmentation is an innovative solution to extend the life cycle of a product by promoting its relevance at key times of the year. For example, Jewellery can be purchased all year round.

What makes it relevant at Christmas, Valentines Day, Mothers Day, Fathers Day, and even Professional Day for businesses celebrating their own special events?

The answer Personalised Sleeves which offers a low cost, short run, high value solution and can increase annual sales significantly.

Easibind designs can also make full use of the advantages of high performance polymers to extend useful life of packaging.

Easibind has introduced a complete range of printing and finishing processes to facilitate production of short run prototypes and promotions, medium runs for private label and limited editions and high volume runs for extended production.

Extended Product Life And Reusable Packing

High performance Polymers are not affected by damp conditions and are completely water proof - ideal for car cleaning kits produced by Jewelultra and designed to last even when stored in cold damp conditions such as the shed or garage.

Storage containers demonstrate a really useful reusable value. Beauty and fashion suppliers are finding this, even extending the use to portable carry cases with high impact visual graphics.

Creative packaging can enhance visual appeal and ensure that product differentiation and volume sales growth is achieved.

Press Enquiries

Neil Farmer
Neil Farmer Associates
14 Parsons Hill
Oldbury
West Midlands B68 9BX
Tel: 0121 552 6511
Fax: 0121 544 1959
Email: neil@farmer182.fsworld.co.uk

Business Enquiries

Natalie Pritchard
Business Development Manager
Easibind International Limited
Tel: 01773 761341

Author Information - Harry Skidmore

Chief Executive, Easibind International

East Midland born Mr. Harry Skidmore developed his specialist knowledge in Fine Papers and Stationery with business ventures that eventually led to the formation of Easibind International in 1977. The company now employs over 100 people at its purpose built site at Heanor, Derbyshire.

Easibind International are market leaders in Presentation, Promotion and Packaging, specialising in new substrate materials with a complete one-stop shop service offering design, print, production, and finishing services.

Harry is married with two daughters aged 24 and 22.

Harry Skidmore is active in setting up regional and local community networks to develop business networking programmes. This incorporates sustainability in social, economic and environmental programmes working with Government, Business Support Groups and Business Networks.

Harry Skidmore holds the following positions:-

Chief Executive of Easibind International Limited.
Director of Easibind International Limited.
Chairman of Heanor Gate Management Association.
Member of Amber Valley Partnership.
Member of CBI East Midlands Environment Group.
Member of CBI East Midland Regional Council.
Network Member of HRH The Prince of Wales Business and the Environment Programme.
Former Member of the Advisory Committee on Business and the Environment (ACBE)
Business Champion East Midlands Development Agency.
Member of FRESA East Midlands.
Member of ESP East Midlands.
Director of the Print Media & Graphics Network Ltd.

Search the site

Search Query

Search Query

Search in:

Packaging

All Copybook Sites