Home Baking in a Jiffy

Færch Plast is about to launch a new range of packaging for those with a sweet tooth, that takes the effort out of home baking

The market for good-quality ready meals continues to grow with high focus on nutrition, quality, and convenience.  Færch Plast of Holstebro, Denmark, is set to enhance convenience in the bakery sector with the launch of their new packaging concept “CAKES to BAKE”.

“We all know what it’s like when visitors turn up unexpectedly and there is nothing to go with the coffee. With part-prepared cakes or pastries in the new concept packaging, you only need leave your guests for a moment in order to start baking.  The concept offers great convenience with time saved shopping for individual ingredients, preparation, and clearing-up” says Færch Plast’s Managing Director Jens Bornstein.

CAKES to BAKE

The current market trends for indulgent products offer enormous potential for good-quality, home baked cakes.

“Consumer behaviour studies show that we like to indulge ourselves, we like to choose the easy solution, but still demand top-quality products.  Færch Plast is helping to satisfy these demands by giving home baking a boost with the new concept” explains Jens Bornstein.

Today, the market for cake products includes easy alternatives to baking a cake from scratch.  There is prepared dough, flour mixes, par cooked ready-prepared tarts and pastries, or frozen cakes.  Many of these products are traditionally baked off in aluminium foil trays.

The “CAKES to BAKE” plastic packaging range gives producers of “finish at home” cakes the option of product differentiation by way of shape or colour.

“The range also offers easily separable portions.  Moreover, the cake decoration can be included in small trays.  As an extra bonus, manufacture of the new plastic packaging uses less energy than the aluminium trays that most people use today resulting in a lower CO₂, emission per tray” concludes Jens Bornstein.